On the last day of March, TelevisaUnivision launched Vix and Vix Plus—a two-tier, macro-scale Spanish-language streaming service with more than 50,000 hours of content across all genres for users in the US, Mexico, and Latin America, marking the first big move since the two media giants merged.
As the latest Spanish-only streaming service, Vix joins Pantaya and a slew of streamers that offer considerable Spanish-language content, meeting the growing demand for Spanish-language programming across the Americas. The launch follows Telemundo’s introduction of Tplus, a bilingual content hub on Peacock, earlier this year.
Vix will offer exclusive soccer programming, 100 channels with an electronic programming guide, and access to Televisa’s library of 300,000 hours of content, as well as a prolific production engine and an extensive portfolio of intellectual property.
In announcing the beta launch, TelevisaUnivision CEO Wade Davis claimed that “there is nothing like this in the marketplace, and only the combined power of TelevisaUnivision can deliver Vix and Vix Plus.”
The full platform, debuting later in the year, will incorporate the company’s existing streaming options and curate 40,000 hours of content.
TelevisaUnivision has deals in the works to produce feature films with Salma Hayek Pinault’s Ventanarosa and with Eugenio Derbez, Ben Odell’s 3Pas Studios, María Dueñas, Mario Vargas Llosa, Santiago Limón, and Propagate’s Ben Silverman, as well as an original docuseries produced by Selena Gomez.
Pierluigi Gazzolo, president and chief transformation officer of TelevisaUnivision, said in a statement: “There is no question to me that Vix will become the essential streaming service for Spanish-speaking viewers and the brands that want to reach them.”
